Partner with Greenwala

Did you know?

• One tree produces only 358 catalogs; that 18.9B catalogs come from 53M trees in the US.
• It takes 2.8 gallons of water to produce just ONE catalog.
• That 1.8lbs of CO2 are released from making only ONE catalog.
• 9B catalogs = 2 million cars on the road annually

(Source: NRDC)

Advertise/Sponsorship Opportunities

What is Greenwala?

• Founded by technology executive Rajeev Kapur. Greenwala is one of the fastest growing eco focused communities on the web.
• With thousands of pages of content, Greenwala is a destination for those that are just starting their journey to a greener lifestyle as well as those that are leaders in their community.
• Greenwala currently serves over 50K readers a month and has a database that is over 60K names and is rapidly growing.

Who Reads Greenwala?

Greenwala attracts a demographic that is 60% female and 40% male. Thanks to our innovative contest platform we attract a balance of age groups across the spectrum. The type of people that join, interact and in some cases just read Greenwala content trend to people that have obtained a college degree, and either have or are in the process of starting a family.

We view our community in four groups:

Socially Responsible Entrepreneurs – These members are starting up businesses and organizations and want to understand how best to connect with a socially focused community.

Change Agents – These members are part of larger companies or organizations and are working to change how their companies do business by being more responsible to their stakeholders.

Students & Educators – Find Greenwala to be an excellent source of information through videos, groups and detailed content. This allows them to work together with members all over the world to find and provide answers to people within Greenwala and those that elect to follow us on other networks.

Parents – Are always looking for ways to live a green and healthier lifestyle. Here they can communicate in a more focused manner than with other networks. In fact the ability to use their Facebook login via Facebook Connect makes it easier for them to get engaged and in the process help their families go green.

How we can help you reach the Greenwala community

We have traditional advertising programs available (see below). Let us know and we can provide you with a rate card and help you get started. Take a moment and consider our other offerings for a moment:

We believe that to maximize engagement with your brand that you consider our sponsorship/campaign program.

Sponsorship/Campaign Benefits – Full site takeover

• Exclusive, high-profile branding throughout the site ($15 CPM value for 60 days; $20 for 30 days)
• Receive exposure and engagement across nearly ALL aspects of the site. This will allow you to expose your message to members and visitors at all times.
• Exclusive sponsor of our bi-monthly email update to members that is over 60K names.
• We will feature certain content you have, do a joint press release, and Tweet to our nearly 8K followers on Twitter and message our Facebook fan page daily. This allows us to help you outside of the Greenwala community.
• A contest that helps you spread your message in a fun and engaging manner that by its nature will be shared 10’s of thousands of times across the social media world including – Twitter, Facebook, Digg, LinkedIn, Hi-5, Reddit and others.
• We promise to never sell your content and conversely we do not pay for unsolicited stories or for scoops. To become an approved writer for Greenwala, please see the Writer’s page.
• Our goal is to make sponsorship an increasingly exclusive position eliminating the need for traditional advertising on the site. There are a couple of restrictions so contact us at Partner [at] greenwala.com

Advertising

We offer traditional, advertising options. Prices range from $15 to $20 CPM depending on placement. All Ad placements are shown on the site and/or the email newsletter. Creative is expected to meet our standards as well as the IAB. We recommend 60 day programs but can do less or more as well. Contact us today at partner[at]greenwala.com and we will be happy to help.

Greenwala Writers

Become a Greenwala Expert: Greenwala, the go-to social networking site and resource for people at on all shades on the green living spectrum would like to officially invite you to be an Expert for its different Blogs/Channel. With more than 50k visits per month, we are proud to have regular readers who are constantly looking for fresh voices.

This opportunity will both allow you to increase your visibility as an expert blogger in your field and give you an established platform on which you can share your experiences in the green and social responsibility space. Please take a moment to review the FAQ’s on becoming a Greenwala writer. The FAQ’s should answer any questions you may have. To learn more about Greenwala, please visit the About page or email me directly at RK@Greenwala.com (Chief Wala, Rajeev Kapur) to get started.

Benefits of writing for Greenwala:

• You will be a featured writer on Greenwala that will get promoted via our Social Media platform
• Ability to promote yourself and what you do on a daily basis
• Selected content to be featured in our bi-weekly newsletter
• Earn a bonus payment for the success of your article
• Know that your voice is being used to help make a change in the world

FAQ – Greenwala Writers

What is Greenwala?

Greenwala is the first green social network that combines the power of community, content, commerce and convenience. We have been live (open to the public) since April of 2008. In that time we have generated over 1 Million page views, have over 1K green videos, more than 500 eco focused events and over 4K blog and news articles from all over the world on the site.

We have been featured in Triple Pundit as a community that is a Conscious Collective and Tonic that asked the question – How Green is Your Social Network? We have done marketing campaigns for Sylvania, Dell, GE, HP, and PETCO to name a few thus allowing for your writing to be exposed to the Fortune 500.

GREENWALA has a tremendous presence in social media, including Current.com, Stumble, Facebook and LinkedIn. We are currently over 7K followers on Twitter and growing every day. Through our presence in Social Media as well as the Greenwala site, we provide writers and green experts with a larger distribution platform that would not be available to most individuals.

How can I become a writer/get involved?

We encourage you to sign up on Greenwala, invite friends, start a petition, answer questions/comment on blogs, videos, whatever you want. We are always looking for regular people, students & professional journalists, who are passionate about a topic. We want people that consider themselves to be light green and dark green in order to show that it is a journey to go green. Some of you may want to write just for exposure (which is cool with us), and some may want to write to promote Greenwala or cover an under the radar topic

Is there a fee per article/blog?

Many of our writers are not paid, and simply use Greenwala for exposure or because they strongly believe in our founding principle.

However all approved writers are eligible for a bonus based on traffic (for articles that have a minimum of 1 image and 350 words minimum – each profile has a blog area which we require you to use to post – use typepad/notepad and not MS Word). In some cases, depending on your expertise level and your network, we will pay a small fixed fee per blog post. We believe this structure provides a payment system that is optimized towards a greater level of engagement, quality, and commitment. To qualify for the fixed fee, you must post a minimum of twice a week.

How does the scale work?

The scale is simple and we will reveal this to you once you are selected and sign the necessary “I am a Greenwala blogger” paperwork. However, the bottom line is that the more your article is viewed, the more you will get paid. There is a cap and we will be happy to share that with you at the appropriate time.

How many page views might I expect to get?

That depends entirely on the quality of the article you write, and can/will also depend on how hard you work to promote your work in the social media world. Based on history, a post that is not promoted in some way will usually get an average of 2,000-5,000 views in a week, whereas posts that are popular on social media can get anywhere from 10,000-25,000 page views (or more) in a 24 hour period. Posts that are properly crafted using the best practices of search engine optimization and legitimate link building can receive thousands of hits per month on a regular basis. We will also include selected content in our bi monthly email blasts, and we will do our best to promote all relevant content to the Greenwala Twitter account @greenwala as well as our other social media vehicles.

How often will you readjust the scale?

As we grow, we will reevaluate the scale on a quarterly basis. The adjustment can be up or down. At the end of the day however our goal is to make sure you get as much value as possible.

How do I know how many page views I’m getting?

Once a week our Editor will send out an email to the approved writers with suggestions for articles as well as the rankings for the previous day (Sat. and Sun. will be combined and shown on Monday’s) by # of page views.

How often do I need to post, and on what schedule?

You are free to post whenever you want, although we do require that you post at least four times a month in order to qualify for payment, and we prefer our paid writers to post at least 2 times per week. We also recommend that you post in the morning and then promote throughout the day.

How do I get paid?

We pay our writers no later than 30-60 days after month end via Pay Pal or check. We will do our best to get your payment to you faster; it just depends on advertisers and their ability to pay us on time.

Can I reuse my posts elsewhere?

We ask for now that you allow for your post to appear on Greenwala for at least 48 hours before you post it elsewhere. If you do post it somewhere else you must add a link back stating that the post was first published at Greenwala. We are open to discussing special arrangements concerning this.

Do I get to choose my own stories?

Yes! One of the perks of our blog network is the flexibility to write about whatever topics speak to you! All we ask is that you select the proper category when you post and that each post has a photo/ and is a minimum of 350 words, tagged properly and shared. You may be asked to write for a particular blog channel, in that case please focus on completing articles for your specific channel.

Occasionally we’ll sometimes ask for volunteers to write about a particular topic or attend and blog at an event. These can be fun and help you expand your network.

How do I get started?

As soon as we have reached an agreement on your joining the team we will send you some supporting information to get you posting with us as quickly as possible. At the same time we will be sending you a contract for signature that also includes a NDA (non-disclosure agreement). Please note that you are free to end the writing relationship at any time. All we ask is that you protect the confidential information you will receive. In certain cases, we may elect to stop using your services as well at any time. It is nothing personal and no matter what, we will do everything to treat you with respect and integrity. We expect the same back so please no misrepresentation.

I have some more questions, is there anyone I can talk too/email?

Feel free to email us at info@greenwala.com with more questions.

I noticed that you also offer some other services. Can you tell me more about those?

We have advertising and marketing campaign programs that utilize our unique contest platform. We also have a wonderful technology team that develops applications for the iPhone, Google Android, Facebook and other website development needs- be it social networking sites or regular informational sites. Please contact us if you would like to learn more.

If I want to resell your technology application development and marketing campaign services can I?

YES! We find that people that are passionate about Greenwala and what we stand for also make the best sales people. If you have a client, friend, family member, and/or colleague that wants to promote their business via a contest, and/or want to build an iPhone or Facebook app for example for their business then let us know at info[at]greenwala.com. You will receive a 5% finders fee on the final sale price of the offering.

Application Development

Old school marketers will tell you that direct mail, and 800#’s with special codes are the way to get buyers to your store whether it is an online store or a store at a mall. We believe that the world has changed. That in order to grow revenue, green your operations, improve efficiency, and customer/brand loyalty is to go where the consumers are spending their time – on Social Networks (Facebook, Twitter, Greenwala), Smart Phones (iPhone, Droid) and vertically focused content sites (Popsugar, LinkedIn, TMZ).

Developing your own social networking site, your own Smartphone App or your own Facebook App will not only open you up to a world that is viral and connected but will also open you up to a new way of communicating directly with your customers and/or prospects.

At Greenwala, we have setup our technology development team to be a resource for you. Let us help you reduce the number of catalogs you send and the number of servers wasting energy in your server room.

To get started, please contact us at Partner [at] Greenwala.com or visit our Application Development FAQ to learn more.

Application Development FAQ:

How is a social networking site able to provide technology development offerings?

We have a great technology development team. Many people were contacting us asking us if we knew of a company that could help them build/enhance their current site and/or build applications instead of sending them to someone else, we decided to setup a partnership with SparkTech Software LLC and leverage their skills and resources.

How is this Green?

According to the NRDC - one tree produces only 358 catalogs; that 18.9B catalogs come from 53M trees in the US; it takes 2.8 gallons of water to produce just ONE catalog and that 1.8lbs of CO2 are released from making only ONE catalog. We believe that by shifting your marketing dollars into technology application solutions like Facebook Apps including Facebook Connect and iPhone apps is the wave of the future in terms of connecting with your consumers. Applications and social networking solutions allow for the ultimate word of mouth solution for your company and brands. The cost to produce apps is minimal compared to your catalog spend and apps can be literally managed, changed at any moment ensuring your message is not stale or out of date.

Doesn’t it take energy to produce and host the apps/solutions?

Yes it does. However we use existing services and if you choose, we will deploy your solution on Amazon’s Cloud Computing service where you are using existing servers and storage platforms. So net net you are at the minimum neutral because you only use what you need.

I want to move my existing platform to the cloud, can you do that for us?

Yes we can. Our team is experienced in building public cloud solutions (using Amazon’s EC2 solution), private (internal to your company) and/or a hybrid cloud solution. Moving to the cloud is one of the greenest things someone can do for their businesses that is both a positive to the environment and for the bottom line of the business. To speak to a Greenwala technology expert, please send an email to partner at greenwala.com that tells us a bit about your operation and the best way to contact you. We will contact you right away to help you get started.

What’s the process to get started and who will be our contact?

In order to get started, simply send an email to partner [at] greenwala.com and tell us a bit about your project and what you want to accomplish. Once we receive that, we will contact you and ask for a scope of work that will help us determine the cost for the project. After you receive the quote, agree to the terms, delivery schedule and sign the necessary contract/legal stuff, we will assign a project manager to you and start the development process.

Speaking and Consulting Engagements

Speaking

Are you putting on an expo? Looking to do a conference? Or maybe you are looking for someone to speak to your management team about how to leverage social media and networking to green your business. Chief Wala, Rajeev Kapur has spoken at conferences, businesses and has received some of the highest ratings possible. Let him help you by being a panelist, a keynote or a coach to your executive team. You will take away that not only going green is a responsible practice but one that can also help an organization improve its social responsibility story, its employee retention and its top and bottom line.

Having managed overseas operations in Asia, Europe, and the Middle East, Rajeev brings a global view to issues and is just as comfortable talking with and helping the frontline doers as well as being in the board room helping to educate and strategize with the executive team.

“Rajeev Kapur is a captivating speaker who generously shares insights he has gained from a deep well of experience in marketing, international business, leadership, Internet startups, entrepreneurship, the formation of social networks and “green” communities, etc. He gives it to you straight - telling you his honest take on companies, recent developments in business, and career management. Rajeev not only talks about the business aspects of his career to great effect, but also openly discusses the many times difficult personal tradeoffs are involved in career management. I am looking forward to his next visit to my MBA marketing class here at Chapman University!”

Professor Niklas Myhr, Chapman University

Consulting

One of the most exciting offerings that we have for businesses is the fact that we have access to thousands of members globally. We leverage this information to help you better understand how to develop products, services and solutions that not just benefit investors and Wall Street but more importantly your stakeholders.

Led by Greenwala’s Chief Green Officer – Justine Burt and Chief Wala, Rajeev Kapur, we help companies look at all aspects of their business. In particular the area of expertise includes:

• Reviewing and implementing cost savings solutions through operational efficiency and increase the top line in the process
• Helping companies understand ways to reduce packaging and ship products more efficiently
• Produce products made from recycled items and those that would have normally ended up in the trash
• We have access to subject matter experts with years of experience who can help businesses go green without changing existing business models.

We can offer these services because we have access to resources, content, and can leverage our community to help develop solutions that are truly what the consumer wants. No other business that we know of has this capability. Think of it as LinkedIn and Facebook helping you directly improve your marketing message or Amazon helping you to build a better product.

To learn more, please contact Chief Wala – Rajeev Kapur at RK [at]Greenwala.com and get started today.

“Rajeev helped us develop a marketing campaign that saved us money, helped the environment and increased our revenues by 150%. A consummate professional who really cares about our business!! Not only was he able to speak to me exec-to-exec, he was also able to work with my front line people in a way that was new to me through leveraging the power of social media. His direct sales experience from Dell was a tremendous benefit to us as well as his ability to translate strategies into tactics into revenues.”

David Saenz, CEO, AlarmingYou.com