Heinz will be adopting Coke's revolutionary PlantBottle and convert all of their 20-ounce ketchup bottles in the U.S. this summer.
Coke's PlantBottle is made from 30 percent plant-based material. Heinz is expecting to produce 120 million new PlantBottles by the end of the year, with the first overhauled bottles hitting store shelves in June.
Treehugger says,
The bottles will feature "talking labels" that ask: "Guess What My Bottle Is Made Of?"
Heinz products packaged in PlantBottles will debut in June, with an expected total of 120 million bottles to be produced with the technology this year-the equivalent of about a fifth of all Heinz bottles sold globally.
The Wall Street Journal reports that Heinz "plans to roll out the packaging globally, part of a broader initiative to cut its greenhouse emissions, solid waste, water consumption and energy usage by at least 20% by 2015."
What do you think of Heinz move to adot the Coca-Cola PlantBottle? Read Heinz's full press release here.
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