I saw this commercial for the new all-electric Nissan Leaf on TV recently and was blown away.
It comes across like a short by a talented film school student with a Greenpeace agenda, then ends on making a pitch for both humanity and a car. Not an easy thing to do, but it works.
Traditional marketing tells us that consumers only buy products to meet their personal needs and desires. But they've overlooked the strong altruistic streak that runs through the race. In other words, people can be as motivated by helping others as they can by helping themselves. We wouldn't have gotten as far as we have without it.
The Nissan Leaf ad turns the traditional marketing focus on its head by boldly asking us to consider what "zero" pollutants can do for the planet and the children yet to be born. (If it sounds familiar, that is the voice of "Ironman" actor Robert Downey, Jr.)
For more of my thoughts on the ad, visit my Green Asteroid blog at http://bit.ly/heMuOe
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