Eye-Catching Eco-Advertising That Leaves Zero Waste Behind

Money makes the world go round -- sad, but true. For any of us to pursue our passions and make a positive impact on the world, we first need to pay the bills. Some fortunate individuals are able to meld together fulfilling work with a lucrative paycheck, but for the majority of us, we tend to get caught up in finding a balance between meeting our basic fiscal responsibilities and squirreling away whatever spare time is left to offer Mother Nature a hand. Sometimes, the earth is forced to take a back seat.

Selling things and stuff has been the foundation upon which our society has been created. America in particular has become a grandiose global power due to our expertise in manufacturing things on the cheap and reaping handsome profits but something crummy has happened along the way -- we've left a trail of junk, synthetic waste, chemical toxins and eco-destruction in our wake. There are certainly countless other countries that have emulated our example and the result has been the accumulation of far more man-made garbage than we know what to do with.

Perhaps the green light at the end of the tunnel can be seen in what a new advertising company called CURB is doing. The industry as a whole is traditionally reliant on a vast collection of banners, cut-outs and neverending promotional materials to get their message out to the consumer population, but once the items are past their prime, they are generally given the heave-ho. While there are companies such as Artecnica TBWA and Sony  that repurpose billboards, the process is still in its infancy. Instead, CURB demonstrates an entirely innovative new marketing process by relying on biodegrabable resources such as snow, moss, sand, fungi and grass to expose consumers to products and services, yielding revenue.

Paper, plastic and other synthetic materials are useless to them. Instead, they rely on a diverse arsenal of natural techniques such as selectively cleaning advertising messages onto dirty public pavement surfaces, raking logos onto beach surfaces and spraying ocean water images onto streets. Nothing "earthy" is off limits, including carved compost displays, naturally fluorescent bacterial images, dust scapes on car windows and mowed grass/hay advertisements. While sustainability is their main motivation through the implementation of impactful random snowscapes, carved turf logos, and tree leaf handouts, they are setting the stage for a grand green advertising rebirth. Their efforts are ushering in a new consumer consciousness that demonstrates that while money is a necessary evil, we can still exercise environmental respect in a way that is unarguably clever, impactful and eco-enviable.