Jenna Jameson is the latest celebrity to join PETA's fight against animal cruelty. This time around it is focused on McDonalds' cruelty against slaughtering chickens. Jameson is a part of a new video PSA released by PETA which shows chickens being brutally slaughtered as she helps to promote the McCruelty campaign.
Here is the story from Ecorazzi:
The strict vegetarian and pleather-devotee has for the past several years offered up her much celebrated physique to PETA for numerous promos, including their highly publicized anti-McDonald's McCruelty campaign which bemoans the fact that the global fast food purveyor still continues to use an antiquated, inhumane slaughter process called electric immobilization for the chickens rather than a more modern practice called controlled atmosphere killing (CAK).
Jameson's latest PETA video fills the public in on how our largest chicken processor could make a relatively simple change to demonstrate basic compassion on behalf of the birds they slaughter by first rendering them unconscious - and yet for some reason McDonald's chooses to cut their throats and scald them while they are still alive, which causes unnecessary suffering.
There is no ‘neat' way of addressing the fact that untold numbers of animals are killed on behalf of our food industry, but if they are going to become a casualty anyway, PETA is suggesting that McDonald's adopt the CAK method which offers a painless alternative (depriving chickens of oxygen during transport which results in death via anoxia) rather than subjecting them to the trauma of fully conscious slaughter.
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