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Coffee with a Conscience: Support Transfair USA with your Morn...
Posted by 3BL Media
Wed, Jul 14
For a 3 week period beginning Friday, July 9, 2010 and ending on July 30, 2010, TransFair USA will receive $2.50 for every bag sold of Green Awakening’s delicious, all-organic, 100%-Fair Trade Certified™ coffee which is grown ex...
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The Commericialization of Earth Day
Posted by Richard Matthews
Fri, Apr 30
Business is increasingly using Earth Day as a primary marketing vehicle. While some decry the commercialization of Earth Day, others see it as a powerful driver of the green market. AIM Mail Centers used Earth Day to promote their year-roun...
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Socially Responsible Cola Wars
Posted by Richard Matthews
Thu, Mar 04
Many years ago we endured the good natured cola wars, today big cola is jockeying for socially responsible positioning. Coke's Zero Waste Carbon Neutral Sponsorship and Pepsi's Refresh Project show just how far marketing...
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