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It's Biodegradable, I Swear! Part II
Last time I wrote about how easy it is for marketers to "greenwash" by claiming their products are "eco friendly," "green," and "natural" with very little regulation and enforcement around these claims. I introduced the importance of the ec...
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It's Biodegradable, I Swear! Part II
Last time I wrote about how easy it is for marketers to "greenwash" by claiming their products are "eco friendly," "green," and "natural" with very little regulation and enforcement around these claims. I introduced the importance of the ec...
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Canon Reaffirms Green Procurement Program for Earth Day
Canon Middle East commemorated Earth Day by reaffirming its commitment to green purchasing. They have reduced their use of resources and minimized their production of waste. Canon is serious about the sust...
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Cheap Green Certifications
At some point, the decision is made to "Go Green" in your business. The next question is "How do we do it?" Ideas are floated around, and eventually someone turns to the Internet and does a Google search for Green business certification....
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PlanetShifter.com Interview: Five Questions for Anca Novacovi...
PlanetShifter.com Interview: Five Questions for Anca Novacovici - Eco-Coach, Inc. by Willi Paul http://www.planetshifter.com/node/1337 WP: How do you define localization? AN: Localization is adapting a product to a local market. If this...
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Enjoy Our Business Green Interview with Scot Case, VP, TerraCh...
Enjoy Our Business Green Interview with Scot Case, VP, TerraChoice.com by Willi Paul and PlanetShifter.com http://www.planetshifter.com/node/1327 "I believe in the power of the free market to drive continual environmental improvement."...







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