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Alchemy Goods -- Perfecting The Science Of Creating Great Looking, Durable, High Content Recycled Fashion Accessories

Posted by Bob KurzUser2096_level, Sunday, September 13 2009, 02:53 PM

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Normally, I don't make a habit of writing profiles on fashion accessory companies, but I had to make an exception based on the efforts of Seattle, Washington's Alchemy Goods -- if you don't already know about what they're doing, then you definitely should.

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Creating practical accessories such as wallets, belts and bags, what makes AG stand out in the crowd of other recycled fashion purveyors is that their inventory is US-assembled from locally sourced recycled components such as used bicycle inner tubes, billboard banners and car junkyard seatbelts and its apparent that they're doing it more than just for the novelty or profit.

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Operating with the simple mission statement, "Turning useless into useful," you only have to spend a few minutes navigating their website to recognize that they take their goal of converting waste into treasure very seriously.

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The amount of information that they offer the consumer is staggering, including everything from how and where they source their raw materials (local bike shops and junkyards), background on their their inner tube or billboard recycling programs and how to participate, as well as comprehensive details on their actual product line.

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One thing that struck me is what they do with their Alchemy Goods logo on each product that they sell. They use the letters Ag -- which represents silver on the periodic table of elements -- to mark each accessory in their line, but instead of using its normal atomic weight (which is 47), their Ag symbol bears a small number representative of the percentage of recycled materials, by weight, of each accessory they produce.

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So, for example, their Ad Bag contains 95% recycled materials (and bears an Ag 95 on the front), as opposed to their Pike bag (bearing an Ag 65) which still contains a respectable 65% recycled materials.

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Focused on creating high quality, well-made accessories that are meant to serve you for the long-haul, I think that their line is definitely worth checking out (alchemygoods.com), plus now they're partnering with bike accessory outfitter Bontrager for a new line of goods that appeal to the two wheeling set!


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