Recycled Rubber Tire Drink Coasters

It's an exciting time to be a greenie because everywhere you turn, there's a new innovation in upcycling that transforms old waste materials into new consumer goods that somehow make us pant with longing.

How else can you explain my uncontained excitement about Americanna's line of Flat Tire Recycled Rubber Coasters, jar openers and key tags?

I don't even USE drink coasters, jar openers, or key tags -- I just use a dry sleeve, my bare teeth or when I'm really feeling rebellious, I just hot wire my car.

Even though they're nothing special to look at, the simple items in their line achieve new heights of "wantability" because they're made out of 100% post consumer recycled tires.

Once again, old rubber is burning a hole in our perception of what is hip, cool and practical about our castaways.

Even though the simple bouncy material has been reborn into shoes, sandal soles, art, and a variety of other slightly more desirable goods, there's something about the no-nonsense quality of Americanna's line (plus their really cheap prices) that makes me smile and want to give them a mega high-five.

Businesses that need a cool eco-friendly promotional item should seriously consider the choices on Americanna's website:   proformagreen.com/eco-recycledopeners.shtml