Why the Penguin?

Dan Weisenbach, President & Owner of Weisenbach Recycled Products, tells how the penguin came to be the mascot and emblem of Weisenbach Recycled Products.

Recycling is cool, penguins are cool...why not?

This light-hearted interview discussed the importance of Weisenbach's messaging, that is, projecting a positive message and encouraging people to recycle by having fun, not by making people feel bad or guilty.