Team
- Rajeev Kapur (Founder/Chief Wala)
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Rajeev Kapur is a passionate, inclusive leader and accomplished change agent who orchestrates transformations in start-up, turnaround and high-growth businesses. He accomplishes this by recruiting and inspiring high-performing multinational teams, and creates a climate that liberates both individual and collective talents. He left a successful position as President of SmartLabs Inc., to follow his passion to teach and encourage the average person to become green. He conceived Greenwala in early 2008 as a vehicle to counteract the negativity that surrounds environmental issues. Kapur then rallied the support of seasoned entrepreneurs and attracted a core group of co-founders to start-up the company in April of 2008.
As President of SmartLabs, a leading electronic home automation company, Kapur was recruited to build strategic sales and marketing capability. He was responsible for the development of strategy and infrastructure, including retail agreements, pricing policies, terms and conditions, logistics, budgets, quotas, co-op programs, and organizational design. During his tenure, Kapur successfully championed and led major corporate restructuring and built SmartLabs into one of OC Metro’s Top 10 Best Places to Work in Orange County.
As General Manager of Dell South Asia, Kapur maintained full operating, financial, strategic and P&L responsibility for $400 million computer systems business across the region, including Taiwan, Singapore, Malaysia, India, Thailand, all Southeast Asia countries. He delivered strategies and tactics that increased annual revenues by 24 percent and operating income by 71 percent. Kapur is credited with developing and implementing a comprehensive Regional Business Plan that set clear business direction, identified growth opportunities and spending priorities, and integrated annual operating plans with Dell’s global vision. He also served as Director of Sales and Marketing for Dell in China from 2000-2002 where he was responsible for implementing the company’s direct-to-market business model.
Kapur contributes his time to the community, as a member of the Young Presidents Organization, appointee to the City of Irvine Green Ribbon Environmental Committee and is a member of TiE.
Kapur earned his Bachelor of Arts degree in International Business from Cal State Fullerton.
- Carl Zeiger (Finance Guy and board member)
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Carl Zeiger is a founding member and investor of Greenwala, who also serves as a strategic and financial advisor. Zeiger's chief interest is to ensure that a comprehensive clean-tech energy policy be established to reduce or eliminate the United States' dependence on foreign oil.
Zeiger has more than 30 years of executive experience leading Internet, educational computer software and business software organizations. Most recently, he served as president and chief operating officer of Lightspan, Inc., a software company serving the public education marketplace. His financial acumen is expansive, having been involved in numerous fund-raising events, including venture capital, private placement and public securities offerings. In the course of his career, he has had responsibility for a variety of acquisitions and dispositions.
As a passionate defender of the community, Zeiger has served as a board member for non-profit organizations that focus on improving alternative medical care for indigent populations. He also has invested in a software company focused on providing English as a Second Language (ESL) for Hispanic food service workers.
Zeiger began his career as a certified public accountant with Deloitte & Touche and earned a bachelor’s of science degree in business administration from the University of Denver.
- Cosmin Andriescu (Tech Guy)
- Anil Kapur (Biz dev and sales)
- Justine Burt (Head Greenie)
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Justine Burt is a founding member of the Wala team. Serving as the chief green officer, Justine directs sustainability strategy and vision for Greenwala. With the goal of achieving dynamic equilibrium between humanity and the environment that supports us, she seeks to educate the larger community on topical sustainability issues and inspire change.
Justine has a solid grounding in environmental sustainability from her work at Science Applications International Corporation (SAIC), a Fortune 500® scientific, engineering and technology applications company. SAIC applies deep domain knowledge to solve problems of vital importance to the nation and the world, in national security, energy and the environment, critical infrastructure, and health. During an eight-year span at the Oakland, Calif. location, she was a senior project manager working with clients such as NASA and StopWaste.org.
For two years, Justine served as the consulting sustainability manager at NASA Ames Research Center in Mountain View, Calif. She inspired multi-disciplinary teams with a vision of a sustainable future and implemented projects involving energy efficiency, renewable energy, green building, reclaimed water, waste prevention, recycling and native plant gardens.
During her five-year relationship with StopWaste.org, she led a talented SAIC team for the award-winning StopWaste.org program, which helped businesses, public agencies and institutions divert 54,000 tons of non-hazardous solid waste from landfills in Alameda County, Calif.
Prior to joining SAIC, Justine was a program specialist for the Texas Natural Resource Conservation Commission, a state environmental agency, where she lead communications explaining complex environmental regulatory statutes to small business managers.
She earned her master’s degree in Environmental Policy from Tufts University in Medford, MA, and her bachelor’s degree in Economics from Lafayette College in Easton, PA.
Justine is a member of the Young Women’s Social Entrepreneurs in San Francisco and the Sustainable Business Alliance in Oakland, Calif. She taught a class through the University of California Berkeley Extension program entitled “Overcoming Barriers to Implementing Sustainability Projects” and has made presentations at many sustainability conferences over the course of her career.
Justine resides in the San Francisco Bay Area with her husband and son. She enjoys gourmet vegetarian cooking, hiking and yoga.
- Meena Kapur (Community and Content Development)
- Deepa Gorajia (Office Manager)
- Neill Duffy (Board member)
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