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McDonald's Introduces Healthier Happy Meals, but Are They?

 
Posted by Anil KapurUser2758_level Tuesday, July 26 2011 4 comments

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So for many health and family groups, McDonald's is the "devil" when it comes to nutrition.  The company has very slowly introduced healthier options but most still feel they have not made any major change, especially when it comes to marketing Happy Meals to children.

McDonald's success is not it's burger or fries, but the fact that they were able to successfully cater to the youth of America via marketing cool and fun toys with meals starting back in the 80s.

With the recent backlash McDonald's began giving parents and children the option to have milk instead of a soda and apple slices instead of fries. However, today they have taken it a smaller step further reducing the portion of fries in a Happy Meal in half and now making the apple a part of the meal.  So apple slices are no longer an option and now become the fifth element in the meal including burger (or chicken nuggets), fries, drink and a toy.

Apparently, just by reducing the portion of fries and adding an apple to the meal, McDonald's feels they have taken a really big step.  The new Happy Meals reduce calories by 20% with 100 less calories, but they still have 470 calories and 14 grams of fat. Additionally, there will be 15% less saturated fat and 20% less sodium. 

Yes, I commend them for trying to make the meals healthier, but if they really wanted to make a stand, why not just offer the meal with out the fries? Maybe even reduce the cost of the meal without the fries??

At the end of the day most nutritionist will of course advise against going any where near a McDonald's, so it does become more of a parenting issue. 

I know many family members that do not even take their kids near fast food and they are not lured in by the toys or the marketing. The food content is one issue and the marketing of movies, cartoons and toys with the meals is another issue. So is the golden arches going to do anything about the toys?

Nope.

President of McDonald's Jan Fields was asked in an interview with ABC why they do not just stop marketing the toys and her response was basically how can you take the toys away kids still need to have fun.  As you can see the core value of selling to children is still being masked by the word "fun".

So again, I think it is good to see them attempt again to offer a healthier option, but I feel it is almost a moot point because they can do so much more.

What do you all think? Do you agree with me or do you feel that what McDonald's is doing is good enough?

 

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Comments

  • Examiner

    Anne ColvinApprentice said on July 27, 2011

    Even though they claim their food has fewer calories now, it doesn't change the fact that it's heavy meat and dairy, heavy fat, cholesterol, and many toxic synthetic food additives. Fast food = fast death. I'm a healthy organic natural whole food vegan I haven't eaten there in 25 years and I won't touch it with a 1,000 foot pole. In this day and age, I'm astonished that anyone health-minded would even consider eating there or any other fast food place. People are better off eating a Clif Bar or Luna Bar or Lara Bar or a ready-made Dr. John McDougall Right Foods Soup Cup or raw organic fruit. These are whole natural healthy foods and they're very nourishing and nutrient-rich.
  • Gw_new_profile_pic2

    Anil KapurUser2758_level said on July 27, 2011

    Thanks for the comment and Anne and I fully agree.
  • Bvenus

    Eco MamaUser8341_level said on July 27, 2011

    Glad you posted on this Anil. And ditto for me.
  • Logo3k

    Green make-upApprentice said on July 27, 2011

    Great article! I completely agree with you and Anne! I still don't understand the fact how can be a toy that you receive along with the Happy meal, more important than the health... I think that McDonalds hasn't changed nothing in general, regarding health. The same old story, repacked with a few "nicer and healthy" marketing words.

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