Nontoxic Skin Care is Good, but Beneficial is Better

When you are choosing your personal care products are you looking simply for nontoxic or are you looking for products that contain active ingredients that benefit the skin? Not all nontoxic products are created equal. Companies that use nontoxic synthetic chemicals may not be harmful, but they aren't really doing anything for your skin either. The same is true of all natural brands who aren't mindful of the quality of their ingredients or how they are extracted. "Dead" natural ingredients aren't much more beneficial than nontoxic synthetic chemicals.

When you are looking at products with bioactive ingredients, you should know that they won't all fall in the 0-2 range on the Cosmetics Database.  It's not because they are toxic, but because as an aromatherapist friend of mine likes to say about essential oils, "they actually do something," they aren't inert ingredients.  There is potency to them.   Ingredients that, when processed appropriately will have active components, nutrients, antioxidants, etc. include ingredients like shea butter, oils, essential oils, and botanicals.  But again, it's the way they are processed/extracted that determines if they still have all their beneficial qualities.

For me, this is the true definition of green or natural beauty.  It goes so much further than just being nontoxic.  Products like this nourish the skin in ways other products just can't do.  It's the real reason for using plants and other natural ingredients instead of synthetic chemicals.   When I was looking for organic skin care to use on my family and to build my business around, it was this information from Miessence that really made the difference for me:

Benefits of Our Products

• Energy of Certified Organic Ingredients

- Clean and potent plant extracts of high vitality!

- More vitamins, nutrients and cancer-fighting anti-oxidants!

• Revolutionary Bioactive Cold Formulation

- Superior quality active ingredients!

- Significant quantities of bio-available nutrients to literally feed your skin!

• 100% Beneficial Ingredients

- Every ingredient in every product must be beneficial

- All ingredients are active!

- No synthetic functional ingredients (e.g pH adjusters, colours, pearlisers, consistency modifiers, preservatives)!

• Unique Emulsification and Preservative Systems 

- No chemical emulsifiers- unique all-natural emulsion!

- No chemical preservatives- tested and proven all-natural shelf life!  

This is one of the benefits of small personal care companies.  They often put a lot of care into sourcing their ingredients and each ingredient is selected for the unique benefits that ingredient can bring.