Tell Aveeno, Herbal Essences and St. Ives to stop their Greenwashing!

Those of you who read the beauty channel regularly know that one of my biggest pet peeves is greenwashing.  Greenwashing isn't about whether a company or product is green enough.  Greenwashing is when a company makes claims about a product being greener or healthier than it really is.  It's not about where you are on the green spectrum it's about ethics and integrity.

I've written several times about greenwashing by Aveeno, including about the help they get from so-called "Eco Super Model" Summer Rayne Oakes.  You can read about it here and here and here.  

I'm not alone in being angered by Aveeno's greenwashing.  As I mentioned in that last article in April The Campaign for Safe Cosmetics is petitioning Aveeno, along with Herbal Essences and St. Ives (3 of the top corporate greenwashers of beauty products) to stop their greenwashing.  Four months later the petition is still going and still needs your signature to try to pressure these companies to produce real green products, not just greenwashed marketing.

From the Campaign for Safe Cosmetics:

Some products from Aveeno (owned by Johnson & Johnson) contain mystery "fragrance" ingredients and chemicals linked to cancer (1), reproductive and organ toxicity (2). 

Herbal Essences (owned by Procter & Gamble) claims to be "inspired by nature," but the line contains a dozen synthetic chemicals, including sodium laureth sulfate, diazolidinyl urea, fragrance and others linked to health problems (3). 

St. Ives (owned by Alberto-Culver) now touts its "100% NATURAL MOISTURIZERS" and "natural ingredient glossary," but uses synthetic surfactants, preservatives and fragrance (4). St. Ives says it no longer uses parabens and phthalates, which is a great first step but not 100%.

Tell these greenwashers that we want cosmetics that are really safe, not just marketing!

If you haven't signed this petition yet, please do so.  Please post this article on your facebook page and share it with your friends.  Email it to friends you think will sign the petition.  Together we can show these corporations that we see through their greenwashing and we're done with it.

Danika Carter owns the copyright to the No Greenwashing symbol.  Use is not permitted in any fashion without express written permission.