So for those of you that have not seen the new Old Spice viral marketing campaign, well it is basically a naked guy with an ego to promote the product. The campaign has been a pop culture hit for Old Spice and revived the brand.
Part of the success has been the use of Social Media such as Twitter where the Old Spice Guy (yes the actor himself) Isaiah Mustafa regularly tweets what he is upto. Unfortunately for Old Spice he retired last week going out on top.
Well he also recently tweeted that he started a new vegan diet and of course PETA jumped all over it to say how they think it is a great idea!
Here are the Tweets:
Isaiah:
"Can u cook Vegan, On a diet...frustrating."
PETA:
"Dear @OldSpice guy, ur #vegan & like 2 get nekked- sounds like a PETA man 2 us! 1 more vid b4 u go 4 ur animal-loving fans?"
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