Two years ago it seemed that Apple would be the flagship that lead consumer tech industry to the new world of sustainability. Now, it would seem, the Apple has fallen far from that tree.
In an article titled, "Does Apple Value Secrecy More Than The Environment?", Tech Crunch says,
According to new research from Pew Internet,82% of American adults own a cell phone, Blackberry, iPhone or other similar devices. And 65% of adults who own them say they have slept with their cell phones on or right next to their beds.
Yet consumers don’t know what these devices are made of exactly, and what their environmental and health impact may be. Phone manufacturers aren’t required to share all the details. Some do anyway.
Not Apple, though. The company is keeping secrets as usual, this time from O2 EcoRatingsthe UK-based initiative to rank the most and least environmentally sustainable mobile phones.
Nokia, HTC, Samsung, LG, Palm and Sony Ericsson participated in the O2 EcoRatings. And RIM committed to participate in the next year of the study. The ratings, released last week, found the Sony Ericsson Elm the most environmentally friendly phone.
Was Apple justified in blowing off the outside, environmental inquiry about the iPhone? After all, new environmental reports, labels and certifications come out every couple of weeks.
Two years ago Apple touted the sustainability and eco-friendliness of its new products, but in last week's roll out of the new iPods the topic of environmental responsibility was almost blatantly omitted.
True, Apple has been accused of their fair share of greenwashing, but is that a reason to abandon environmental design initiatives?
Sadly, that is a very real danger resulting from the media and activists' itchy greenwashing trigger finger.
Do you think Apple -- and other consumer product manufacturers -- are abandoning sustainable product design or are they just simply trying to fly under the radar of the never-satisfied greenwashing Nazis?
[Photo: neoPhillipw/Flickr]
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