One of the most un-eco-friendly things about shopping is the waste generated from product packaging. Hey, let's be honest, we're not gonna quit buying stuff. We know it. Manufacturers know it. So when a company decides to make their product packaging dual purpose, a la Puma, that's a step they've taken that didn't have to be made.
And that, I like.
Check out this iPod packaging concept from designer Sverre
Wiik Øberg that would double as a charger after it's use as a container was over. Treehugger says,
The box protects the iPod during shipping, and once it arrives to the
consumer, it becomes the charger. A strip of paper wrapped around the
box that sports the barcode and product information is removed. A plug
pops out of the back of the box and the user just plugs it right into
the wall.
The problem, of course, is what protects the box/charger during
shipping, since it needs to arrive to the user as a functioning
electronic. That's the major hitch that will probably keep this idea in
concept phase. But if it can somehow be designed so that the package
protects both the charging components as well as the device during
shipping, then voila! We have a winning idea for minimalist and
multi-functional packaging.
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