To raise money for the Haitian Earthquake Relief, LA-based, eco-fashion label DirtLA supported Josh Duhamel, the American Red Cross, and approximately 3,000 youths and parents for the "Youth Run 4 Haiti" this past weekend. With Hollywood eco-artist McKenzie, the clothing company created sustainable t-shirts, and all of the proceeds will go to assist the Haitians.
Santa Monica, CA (PRWEB) January 28, 2010 -- Luxury and eco-fashion designer Dirt LA lent its support to television and film actor Josh Duhamel and the American Red Cross, who were joined by approximately 3,000 people, on Saturday, January 23, 2010 for the "Youth Run 4 Haiti" (www.youthrun4haiti.com). This fundraiser, a two-mile run on the beach of Santa Monica, rallied support for the millions suffering from the Haitian earthquake. Additionally, the weekend's event served as the preview to Dirt LA's product launch with the "Dirt LA for Haiti" T-shirts (http://www.flickr.com/photos/dirtla). One hundred percent of the net profit from the sales of the shirts will be donated to help the relief. The official launch takes place at the annual Grammy Foundation Musicares Person of the Year (www.grammy.com/Musicares/) gala, honoring music legend Neil Young, on January 29, 2010 in Los Angeles.
Entirely eco-friendly, Dirt LA's edgy style incorporates famed Hollywood eco-artist McKenzie's Inku Art, 100 percent eco-inks, and material from textile manufacturer Eagle Fabrics. This unique "Inku Fibre Technology" incorporates not only sustainable fabric, but environmentally safe inks, setting an unprecedented move in the fashion industry to provide entirely earth-friendly products.
About Dirt LA
Dirt LA strives to transform the eco-fashion industry by providing designer collections that infuse complete earth-conscious fabrics, processes, and inks with aggressive colors and lines. Using the paintings from famed eco-artist McKenzie, our new approach to sustainable clothing rebels against the more traditional and mundane products and represents the new direction of earth-friendly clothing. Basically, meet eco's colors! Now, men, women, and children can break out of the monotonous limitations of the current green trends and add some identity to their wardrobes without sacrificing style. And, keeping our philanthropic obligations close to our hearts, Dirt LA contributes to various charities on a monthly basis. For more info: (www.dirt-la.com).
About Artist McKenzie
Artist McKenzie is the winner of the first annual ARTV Fine Art Awards for "Best Mixed-Media Artist" in the world, which aired on Bravo Television. She is known as the "Hollywood Charity Artist" for her tireless efforts to raise awareness and funds for causes close to her heart using her award-winning art. Recently, she was diagnosed with a form of Lupus, thought by doctors to be triggered by environmental toxins from over 20 years of painting and the use of toxic chemicals in small, unventilated art studios and printing areas. Artist McKenzie's exhaustive efforts to pioneer a green, healthy, organic alternative to traditional art production has resulted in "Inku Art." This is the first and only hyper-green art method that meets LEED requirements and standards in five different categories and has contributed to LEED certification points. For more info: (www.mckenzieartstudio.com).
About Eagle Fabrics
Eagle Fabrics, a division of SFO Impact, Inc., is a wholesale fabric company that prides itself in fulfilling the knitting, dyeing, finishing, and printing needs of the apparel manufacturer. Established in 1988, Eagle Fabrics has distinguished itself as a leader in innovation and quality in knitted textile fabrication. They are recognized for being up to date on the latest advances in the textile industry and constantly strive to maintain and improve their level of expertise. For more info: (www.eaglefabrics.com).
http://www.McKenzieForDirtla.com
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M Rice
said on January 28, 2010