If Guiness book is tracking, this would be World's biggest tree planting campaign..60 lakh trees in one day by 1 Crore Voluneteers on August 25. What's so impressive they got it done on a weekday. You can get 1 crore Indians on a weekday for planting trees. Lets not question our commitment to going green again....
This is an amazing and coolest effort by ZeeNews MY EARTH MY DUTY CAMPAIGN. :
They have engaged celebrities from Aamir Khan to Shekhar Kapoor on going green
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A great Did you know section for Environment India like: At 32.3 degrees Shimla was hottest in 170 years on May 27, 2010
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Zee News, which launched its nationwide campaign "My Earth My Duty" on June 5th 2010, painted the country green by planting a record 60 lakh trees on August 25.
Over 1 crore volunteers from various schools, colleges, villages, cities, covering the length and breadth of the country, from Shimla to Chennai, participated in this noble venture.
Spread over a period of two months, the campaign has successfully reached out to millions of Indians and has helped in creating awareness about climate change, showing how the common man can contribute by making simple choices in his daily lives.
To make this nationwide Earth Festival a grand success, Zee News joined hands with NYKS, NCC, NSS, ETF & CRPF and other organizations with widespread reach. Also, through 360 degree communication, more and more individuals were urged to participate in this drive and become green citizens.
The logo of My Earth My Duty campaign, which encapsulates mother Earth with a green cover, is aimed at reminding every individual about his pending duty towards the planet, for the sake of our future generations.
http://www.zeenews.com/myearth/#
Overall a great website and great effort by ZeeNews
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