Americans Rank at the Bottom of the List for Sustainable Consumers

For the third year in a row National Geographic and GlobeScan have conducted the Greendex survey to see which country has the greenest consumers. In each of the 17 chosen countries, 1,000 people answered a comprehensive set of questions online. The goal was to measure “consumer behavior in 65 areas relating to housing, transportation, food and consumer goods.”

In overall rankings, consumers in India, Brazil, and China had the honor of leaving the lightest environmental footprint. As a matter of fact, India has been in the top three each year, and made the most progress towards even more sustainable behaviors.

View the Rankings

At the bottom of the list were the Canadians and Americans. Take a close look at those numbers. U.S. consumers ranked lower than any other group of consumers, even since the survey started in 2008.

The Greendex survey had a great deal of information about the choices consumers are making. We’re focused on the differences between India, Spain, and the U.S. to see how consumers in these three countries behaved.

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