A number of the staff here at Colorep are into fitness. And as such, we’re always on the look out for new high performance, green fitness wear. Naturally, we want athletic shoes and apparel that has the latest technical textiles, plus we want them to be eco-friendly and stylish. Let’s see what some of the major athletic companies are doing for us eco-fitness shoppers.
sustainable materials
Most of the major athletic apparel brands are taking steps towards sustainability. From using more organic cotton, to recycled plastic, to reducing toxins, the apparel industry is heading in the right direction, but it takes a bit of effort to find because the eco-friendly athletic wear is not yet widely available.
Fortunately, some athletic companies are making it easier for consumers to find the eco-friendly shoes and apparel.
REI created an ecoSenstive line. These shorts, tops, socks, and other items are made from sustainable sources. What we like is that for each of the types of source materials, REI describes both the benefits and the drawbacks. For example, for cotton, they explain that non-organic cotton, while only three percent of the world’s crops, uses 25 percent of the toxic chemical pesticides. While “organic cotton is renewable, biodegradable and non-toxic. The material is traceable through the supply chain.” Of course, organic cotton has its issues too. For example, supplies are limited, it’s more expensive to grow, it also uses a lot of land, which could be used to grow food instead.


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