In today's hotly competitive apparel market, businesses covet anything that gives them an edge or boosts revenue and profit. In their quest for sustainability, some companies have found a winner in textile waste.
On Earth Day, apparel manufacturer American Apparel announced a new use for its fabric waste–a collection the company calls "Creative Reuse." The line includes accessories (headbands, bow-ties, and scrunchies), bras, and underwear.
Clothesmakers inevitably end up with excess fabric–the scraps typically fall to the floor during cutting and get discarded.
“We design pattern cuts to produce the least waste possible, but there’s always a bit left over,” an American Apparel spokeswoman told Ecouterre. “We draw inspiration from these pattern gaps, and they’ve been used to create our accessory styles.”
While American Apparel is building a new product category based on repurposed fabric, another company, LooptWorks, has developed an entire business model around excess fabric.
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