Just Because You Say It's Green? The Eco-Certification Scene
from Marc Stoiber, maddockdouglas.com
http://www.planetshifter.com/node/1530
"The first problem with eco-certification is that the certified brands treat the certification logos as nothing more than little graphics on their packaging" says Turner. "You see gluten free on bread. Why can't the bread brand explain to me what all the wonderful benefits of gluten
free are?" In Turner's view, educating consumers on eco-labels would build trust, and differentiate the brand.
Comments
Leave a comment